Naomi Wolf's theory for women in the media is that they use very attractive women to make the audience buy the product, whether it is a magazine or otherwise.
The theory suggests women are sometimes sexualised, so that it will attract more attention from those who find them attractive, as well as those genuinely interested in the product.
This is not just for men, women are also more likely (according to this theory) to buy something with a picture of an attractive woman on it, for idealistic values in society today, the woman almost sees the woman photo-shopped on the magazine as a beauty goal for herself.
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